To enable this, we automagically create a shopping passport for each buyer.
The data that is captured to make this happen is the following:
Their name - of course, this is key to make them feel personal. :)
Their e-mail - this is to aide jumper is identifying the user across channels, stores and platforms. This fills in their pre-saved details, preferences, method to pay for faster checkouts.
Over a period of time, we aim to make jumper smarter so it doesn't ask the mundane questions such as size, color, address and more.
Imagine the #hashtag will indeed be their purchase!
Published on: 01 / 18 / 2018